Do social media campaigns work for a B2B manufacturing company?

Do social media campaigns work in industrial B2B too?

B2B social campaigns for manufacturers help you get found by companies, buyers and partners through targeted ads. LinkedIn is designed for a professional audience; Facebook and Instagram offer reach and visual storytelling of products and processes. A good website is not enough if nobody finds it: campaigns bring interested contacts to your products. They do not guarantee results, but they are measured through testing and reports. At NewVisibility, in Cantù, we start from your market and objectives.

Who to reach

Companies, decision-makers and partners in your market, selected by interests, behaviour and location.

What to show

Products, processes and your plant, with videos adapted to each platform's formats.

How to measure

People reached, interactions and conversions in a clear report. Discover our social media campaigns for industrial and manufacturing companies.

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Integration

One part of B2B marketing, not all of it

Social campaigns work best alongside the rest of your communication: a clear website, well-crafted product pages, useful content for people who search. That is why, when needed, we combine them with the other activities we handle for the industry and manufacturing sector.

Want to find out if social campaigns are right for your company?

Write to us: we will analyse market, audience and objectives together.

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LinkedIn for manufacturers is useful because it is designed for a professional audience: it lets you aim ads at companies and business decision-makers. It often works alongside Facebook and Instagram, which offer reach and visual formats. NewVisibility, in Cantù, assesses with you which combination of platforms suits your market.

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To show production processes in social media ads, video is the most effective format: a plant, a machine in operation or a department at work is easier to understand when you see it. Corporate videos should be adapted to each platform's formats. NewVisibility, in Cantù, produces videos with its in-house team and uses them in campaigns.

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B2B lead generation on social media uses targeted ads that lead to dedicated forms or landing pages, where people interested in your products leave their details. Remarketing reaches people who have already visited your website again. NewVisibility, an agency in Cantù, sets up these campaigns for manufacturers in Como, Brianza, Milan and Lugano.

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To reach buyers and business decision-makers, social campaigns combine professional platforms such as LinkedIn with targeting by interests, behaviour and location, and audiences similar to your best customers. The message starts from your market and products. NewVisibility, in Cantù, sets up and optimises targeting day by day.

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Remarketing for manufacturers shows new ads to people who have already visited your website or interacted with your profiles, for example a buyer who viewed a product page. In B2B, decisions take time and several steps. It involves cookies and consent, to be checked with your consultant. NewVisibility, in Cantù, includes it in campaigns.

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