Why use LinkedIn in a manufacturing company's campaigns?

LinkedIn for manufacturers is useful because it is built for a professional audience: it lets you aim ads at companies and business decision-makers, the people who choose suppliers and partners. It often works alongside Facebook and Instagram, which offer reach and visual formats suited to showing products and processes. At NewVisibility, in Cantù, we assess with you which combination of platforms suits your market.

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Platforms

LinkedIn does not work alone

LinkedIn for the professional audience and decision-makers. Facebook for reach and advanced targeting. Instagram for visual storytelling with reels and stories. Platforms have rules and tools that change over time: we check them campaign by campaign, choosing where to invest based on test results.

Discover our social media campaigns for industrial and manufacturing companies.

What we define

The elements of a LinkedIn campaign

The same steps we follow on every platform, adapted to a professional audience.

Objective

Brand awareness or B2B contacts

Audience

Companies and decision-makers in your market

Creative

Videos and images of products and processes

Report

People reached, interactions, conversions

Contact

Want to speak to the decision-makers in your market?

Let us assess together whether and how to include LinkedIn in your campaigns.

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To show production processes in social media ads, video is the most effective format: a plant, a machine in operation or a department at work is easier to understand when you see it. Corporate videos should be adapted to each platform's formats. NewVisibility, in Cantù, produces videos with its in-house team and uses them in campaigns.

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B2B lead generation on social media uses targeted ads that lead to dedicated forms or landing pages, where people interested in your products leave their details. Remarketing reaches people who have already visited your website again. NewVisibility, an agency in Cantù, sets up these campaigns for manufacturers in Como, Brianza, Milan and Lugano.

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To reach buyers and business decision-makers, social campaigns combine professional platforms such as LinkedIn with targeting by interests, behaviour and location, and audiences similar to your best customers. The message starts from your market and products. NewVisibility, in Cantù, sets up and optimises targeting day by day.

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Remarketing for manufacturers shows new ads to people who have already visited your website or interacted with your profiles, for example a buyer who viewed a product page. In B2B, decisions take time and several steps. It involves cookies and consent, to be checked with your consultant. NewVisibility, in Cantù, includes it in campaigns.

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The results of a manufacturer's social media campaigns are measured through people reached, interactions, contacts collected and conversions. The budget is monitored day by day, with testing and optimisation on the go, and a clear report arrives at the end. NewVisibility, an agency in Cantù, does not promise guaranteed results but makes every step measurable.

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