How do you collect B2B leads with social media campaigns?

How do you collect B2B leads with social media campaigns?

B2B lead generation on social media uses targeted ads that lead to dedicated forms or landing pages, where people interested in your products or services leave their details. Remarketing reaches people who have already visited your website again, for example a product page. At NewVisibility, an agency in Cantù, we set up these campaigns for industrial and manufacturing companies in Como, Brianza, Milan and Lugano, with a budget monitored every day.

The journey

From ad to contact

The steps of a B2B lead generation campaign.

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Creative strategy and digital marketing, NewVisibility communication agency
  • Ad aimed at companies and decision-makers
  • Landing page dedicated to a product
  • Simple enquiry form
  • Remarketing to those who did not complete it
Contacts to be handled with care

Forms collect personal data and remarketing uses cookies: the privacy notice and consent must be set up correctly. We do not give legal advice, so we invite you to check with your consultant and to read our page on privacy and GDPR. Discover our social media campaigns for industrial and manufacturing companies.

Contact

Want new B2B contacts?

Tell us about your products and market: we will set up a lead generation campaign together.

Contact us
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To reach buyers and business decision-makers, social campaigns combine professional platforms such as LinkedIn with targeting by interests, behaviour and location, and audiences similar to your best customers. The message starts from your market and products. NewVisibility, in Cantù, sets up and optimises targeting day by day.

Remarketing for manufacturers shows new ads to people who have already visited your website or interacted with your profiles, for example a buyer who viewed a product page. In B2B, decisions take time and several steps. It involves cookies and consent, to be checked with your consultant. NewVisibility, in Cantù, includes it in campaigns.

The results of a manufacturer's social media campaigns are measured through people reached, interactions, contacts collected and conversions. The budget is monitored day by day, with testing and optimisation on the go, and a clear report arrives at the end. NewVisibility, an agency in Cantù, does not promise guaranteed results but makes every step measurable.

Social campaigns, Google Ads and SEO content play different roles: SEO content helps you get found over time, Google reaches people already searching, and social media reaches companies and decision-makers chosen by interests and location. For a manufacturer they work best together. NewVisibility, in Cantù, handles all three services.

A social ads agency for manufacturers in Como knows the area's industrial landscape: NewVisibility, in Cantù, sets up B2B strategy, targeting, video, budget and reporting for manufacturing companies in Como, Brianza, Milan, Lugano and Canton Ticino, with an in-house team that also handles video, websites and SEO content.

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