How do social campaigns, Google Ads and SEO content work together for a manufacturer?

Social campaigns, Google Ads and SEO content: three different roles for a manufacturer

Social campaigns, Google Ads and SEO content respond to different moments in a B2B customer's journey. SEO content helps you get found over time by people looking for information on products and processes; Google Ads campaigns reach people already searching for a supplier; social media reaches companies and decision-makers chosen by interests and location, even before they search. At NewVisibility, in Cantù, we handle all three services with the same team.

Three tools

How they complement each other

SEO content builds lasting visibility. Google Ads campaigns respond to demand that already exists. Social campaigns build awareness and, with remarketing, bring back to your website people who already know you.

Discover our social media campaigns for industrial and manufacturing companies.

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NewVisibility, communication and digital marketing agency in Cantù
In short

Who each tool reaches

A quick comparison, to be adapted to your market.

SEO content
People looking for information, over time
Google Ads
People already searching for a supplier
Social campaigns
Companies and decision-makers chosen by interests and location
Remarketing
People who have already visited the website
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Want a consistent B2B marketing plan?

Tell us about your company: we will look together at how to combine social, Google and SEO.

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A social ads agency for manufacturers in Como knows the area's industrial landscape: NewVisibility, in Cantù, sets up B2B strategy, targeting, video, budget and reporting for manufacturing companies in Como, Brianza, Milan, Lugano and Canton Ticino, with an in-house team that also handles video, websites and SEO content.

The cost of a social media campaign for a manufacturing company depends on the objective, market and B2B audience, platforms, creative such as product and production videos, duration and level of management. The advertising budget, paid to the platform, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you.

B2B social campaigns for manufacturers help you get found by companies, buyers and partners through targeted ads: LinkedIn for the professional audience, Facebook and Instagram for reach and visual storytelling. They do not guarantee results, but they are measured through testing and reports. NewVisibility, in Cantù, sets them up starting from your market and objectives.

LinkedIn for manufacturers is useful because it is designed for a professional audience: it lets you aim ads at companies and business decision-makers. It often works alongside Facebook and Instagram, which offer reach and visual formats. NewVisibility, in Cantù, assesses with you which combination of platforms suits your market.

To show production processes in social media ads, video is the most effective format: a plant, a machine in operation or a department at work is easier to understand when you see it. Corporate videos should be adapted to each platform's formats. NewVisibility, in Cantù, produces videos with its in-house team and uses them in campaigns.

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