How do you reach buyers and business decision-makers with social campaigns?

In front of buyers and partners: how to build the audience for a B2B campaign

To reach buyers and business decision-makers, social campaigns combine professional platforms such as LinkedIn with Facebook and Instagram targeting by interests, behaviour and location, and with audiences similar to your best customers. The message starts from your market and products, not from generic formulas. At NewVisibility, in Cantù, we set up targeting with you and optimise it day by day based on the data.

The market

We start from who buys your products: sectors, geographic areas, business roles involved in the decision.

The audience

We translate the market into audiences on the platforms: a professional audience on LinkedIn, interests and location on Facebook and Instagram, audiences similar to your best customers.

Optimisation

Every day we measure how the different groups respond and move the budget to where it performs best. Discover our social media campaigns for industrial and manufacturing companies.

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Creative

The right message for decision-makers

A buyer looks for concrete information: what you make, how you make it, why choose you. The ads lead to clear pages with well-presented products and processes, and those who do not complete an enquiry can be reached again through remarketing.

This is the method behind our social media campaigns service.

Want to be seen by the decision-makers in your market?

Write to us: we will define the audience for your B2B campaign together.

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Remarketing for manufacturers shows new ads to people who have already visited your website or interacted with your profiles, for example a buyer who viewed a product page. In B2B, decisions take time and several steps. It involves cookies and consent, to be checked with your consultant. NewVisibility, in Cantù, includes it in campaigns.

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The results of a manufacturer's social media campaigns are measured through people reached, interactions, contacts collected and conversions. The budget is monitored day by day, with testing and optimisation on the go, and a clear report arrives at the end. NewVisibility, an agency in Cantù, does not promise guaranteed results but makes every step measurable.

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Social campaigns, Google Ads and SEO content play different roles: SEO content helps you get found over time, Google reaches people already searching, and social media reaches companies and decision-makers chosen by interests and location. For a manufacturer they work best together. NewVisibility, in Cantù, handles all three services.

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A social ads agency for manufacturers in Como knows the area's industrial landscape: NewVisibility, in Cantù, sets up B2B strategy, targeting, video, budget and reporting for manufacturing companies in Como, Brianza, Milan, Lugano and Canton Ticino, with an in-house team that also handles video, websites and SEO content.

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The cost of a social media campaign for a manufacturing company depends on the objective, market and B2B audience, platforms, creative such as product and production videos, duration and level of management. The advertising budget, paid to the platform, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you.

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