What is an email automation?

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An email automation is a message that goes out on its own when a contact takes an action or meets a set condition.

For example a sign-up, a click on a link or a date. In Cantù, in the province of Como, NewVisibility sets up these rules for companies in Como, Brianza and Milan, so the newsletter works even when the team is busy elsewhere.

How it works

One event, one rule, one message

Every automation has three parts: a trigger event, an optional condition and a message ready to send.

  • the event can come from the website or the management system
  • the condition filters contacts, by language or interest
  • the message uses your brand's responsive design
You start with a few useful automations and expand them over time.

If you want to understand how the website connects to the newsletter, read newsletter automations and integrations. For consent matters, speak to your consultant or DPO.

Portfolio

Projects that combine website and marketing

Which automation do you need first?

Write to us: we will talk it through with you, whether you are in Como, Milan or Ticino.

Services of interest

The automatic welcome email goes out right after sign-up, thanks the new contact and explains what they will receive. NewVisibility, an agency in Cantù in the province of Como, prepares it with responsive design and copy consistent with your brand for companies in Como, Brianza, Milan and Lugano.

To send emails based on behaviour you observe contacts' clicks and interests and match each one with a relevant message. NewVisibility, in Cantù in the province of Como, sets up these rules for companies in Como, Brianza and Milan, avoiding sending everyone the same content.

To connect the newsletter to your website you add sign-up forms to the site that send contacts directly to the sending platform. NewVisibility develops the website in Cantù, near Como, and also manages the newsletter for companies in Como, Brianza, Milan and Canton Ticino.

To keep the list up to date between website and management system you connect the two systems, so sign-ups, changes and deletions are reflected everywhere automatically, with no manual copying of data. NewVisibility designs these connections in Cantù, in the province of Como, for companies in Brianza and Milan.

An effective newsletter subject line is clear, honest and concrete: it previews the content with words from your sector and is completed by a preview text that does not repeat it. You improve it by comparing versions with A/B testing and reading the reports. We do this from Cantù for companies in Como and Milan.

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