What are the stages of a graphics and print project?

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The stages of a graphics and print project are six: brief, design, choice of paper and format, proofs, production at the printer and final quality control.

For a company in Cantù or Como, knowing the order of the stages helps you make the right decisions at the right time: changing the paper once work has started costs more than choosing it at the beginning. Our in-house team accompanies the project from the first meeting to delivery, with a single point of contact, and coordinates the partner printers in the province of Como.

Each stage produces a result you can approve before moving on to the next.

1. Brief and goals

Audience, use of the material (hand delivery, mailing, trade fair) and message are defined. This is the basis for all later choices.

2. Graphics and layout

The graphic project takes shape: layout, texts, images, also with our in-house photography service. You receive proposals to approve.

3. Printing and control

Choice of paper and finishes, proofs, production at the most suitable printer and a final check before delivery.

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NewVisibility, communication and digital marketing agency in Cantù
Tailor-made

What changes from one job to another

  • a catalogue requires more attention to layout and photos;
  • a flyer focuses on message and distribution;
  • a large format for trade fairs has to be read from a distance.

For product photos see the photography service.

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Let's talk: we are in Cantù, in the province of Como, and we work with companies in Brianza, Milan and Ticino.

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Before commissioning a company catalogue you need a product list, up-to-date texts, available photos, logo and the goal of the catalogue. The more orderly the material, the fewer revisions are needed. In Cantù we help companies in Como, Brianza and Milan to sort out even incomplete materials before starting.

A brief for a graphic project states the goal, audience, available content, desired format, use of the material and deadline. A few clear pages are enough. At our office in Cantù, in the province of Como, or by video call for those in Milan and Lugano, we write it together with the client.

The cost of a graphics and print job depends on design, photos and copy, format, number of pages, paper, finishes and quantity. There is no single price: in Cantù we prepare tailor-made quotes for companies in Como, Brianza and Milan, explaining what affects each item.

The graphics of a stand are prepared starting from measurements and floor plan, then message, materials and brand files are defined, checking the trade fair regulations. In Cantù we support companies in Como, Brianza and Milan at every step, from design to print.

Between a short run and a long run the printing technique, materials, planning and checks change. NewVisibility, in Cantù in the province of Como, handles both with the same point of contact, from the small job to complex production for companies in Como, Brianza and Milan.

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