Bellotti Ezio Arredamenti Classic furniture website development, Cabiate
Classic furniture website development, Cabiate Web
Website development for a classic and contemporary furniture brand
Bellotti Ezio offers its clients two furniture lines: a classic one, elegant and luxurious in style, and a contemporary one that combines artisan know-how with design innovation. The problem to solve was clear from the start: two opposite aesthetic worlds that have to coexist without cancelling each other out.
The solution was to give each line its own complete, mirrored path. Both the classic and the contemporary line have rooms, products and catalogues sections, so visitors choose their universe on arrival and stay within a coherent context, without jumping from one style to the other on the same page.
On top of this structure, the website includes features that go beyond a showcase. There is a reserved area with registration, login and password recovery, designed to give retailers and designers access to dedicated content. There is a contract section for commissioned projects, which in this sector is often worth more than the retail channel. And there is a video section and a news and press area documenting trade fair appearances, such as participation in the Salone del Mobile.
The website is bilingual, Italian and English, with hreflang and x-default configured, images are served in WebP, and the project includes an accessibility statement: something few companies in the sector have adopted and that will become increasingly relevant from a regulatory point of view. Code and content are SEO-optimised.
Letting two identities coexist without sacrificing either
When a company has two very different product lines, the temptation is to choose which one to put first. With Bellotti Ezio we avoided that choice by building two complete, mirrored paths, so classic and contemporary carry the same weight and no audience feels like a guest on the other's page.
On the same project we worked on fronts that rarely appear on a furniture website: a reserved area for retailers and designers, a dedicated contract channel and an accessibility statement. These choices come from understanding how the company really sells, not from a list of features.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with over three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the two-line structure, developed the reserved area and handled the SEO optimisation of the bilingual website.
By giving each one a complete, mirrored path, with its own rooms, products and catalogues sections. Visitors choose their universe on arrival and stay within a coherent context.
To give retailers and designers access to dedicated content through registration and login, separating what is public from what concerns only business partners.
Because contract projects involve different contacts and timescales from retail. A section of its own reaches design studios and general contractors, who look for information private customers do not.
A document describing how usable the website is for people with disabilities. It is an increasingly important regulatory requirement and still rare among furniture companies.
Yes, in Italian and English, with hreflang and x-default correctly configured so that search engines serve each market the right language version.
Yes, it is our everyday context. We are based in Cantù, a few kilometres from Cabiate, and work with many classic and contemporary furniture companies in Brianza.