Bellotti Ezio Arredamenti Video production for the Salone del Mobile 2025 event
Video production for the Salone del Mobile 2025 event Photo/Video
Bellotti Ezio event video: 90 years between tradition and the future
At an exclusive event organised by Bellotti Ezio during the 2025 Salone del Mobile, our team produced a video that captured the elegance and captivating atmosphere of the evening, which celebrated the company’s 90th anniversary.
A networking occasion bringing together architects, designers and international partners, filmed in a discreet yet immersive style: the narrative moves amongst the guests, the showroom spaces and moments of interaction, whilst referencing the company’s history through the key dates that mark its journey.
The main video is in 16:9 landscape format (1920x1080). The video is designed for use on the website, social media and in communications with partners.
An event video captures the atmosphere of an evening and makes it shareable with those who were not there: guests, the setting and key moments recounted in just a few minutes.
The video department that oversees the project from concept to delivery
Behind this project is the video department at NewVisibility. Andrea is in charge of creative direction, whilst Marco and Edis are the hands and eyes behind the camera, from filming to editing and right through to post-production. An event is filmed just once: it requires discretion, multiple camera angles and editing that captures the atmosphere for those who were there.
Our video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals, all of which we own. If you have a business, a product or a space you’d like to showcase, start with our video service.
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NewVisibility, a video production and communications agency in the province of Como.
With discreetly positioned cameras, handheld footage shot using a gimbal, and prior agreement with the organisers on the key moments of the evening.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, drawing up a programme for the evening and agreeing on where to position the cameras, so as to film discreetly and not disturb the guests.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.