Bellotti Ezio Arredamenti Video production for the 2022 Salone del Mobile
Video production for the 2022 Salone del Mobile Photo/Video
Video of the Bellotti Ezio stand at the Salone del Mobile 2022
The secret of classic style lies in its timeless beauty, which transcends time, geography and trends. During the 2022 Salone del Mobile, our videographers produced a video for Bellotti Ezio to showcase the company’s exhibition space in just a few minutes.
Filmed with cinema-grade cameras and professional equipment, the video showcases classic interiors: chairs, mirrors, panelling and wall decorations in a bright, airy atmosphere. The footage focuses on gilded frames and fabrics, maintaining a balanced and refined rhythm.
The main video is in 16:9 widescreen format (1920x1080) and lasts 2 minutes and 18 seconds. The video is designed for the website and social media.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. At trade fairs, we’re working against a tight schedule and with lighting we can’t control: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, the sliders and dollies add movement to the camera, and the gimbal keeps handheld shots steady. We provide our own equipment, so we organise the timing and set-up ourselves.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
Yes: a classic style is best conveyed through clean shots, soft lighting and slow movements, without overemphasising the aesthetic but instead highlighting the materials and décor.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the areas and an agreed schedule: we film once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.