Bellotti Ezio Arredamenti Video production for the Salone del Mobile 2025
Video production for the Salone del Mobile 2025 Photo/Video
Bellotti Ezio corporate video for the 2025 Salone del Mobile
For the 2025 edition of the Salone del Mobile, we produced a corporate video for Bellotti Ezio Arredamenti that captures the brand’s elegance, identity and artisanal heritage, designed to showcase the new collection and the exhibition stand.
The focus is on the texture of the materials, the design and the company’s heritage, with a filming style that combines fluid camera movements and natural light. The editing guides the viewer from one setting to the next at a measured pace.
The main video is in 16:9 widescreen format (1920x1080) and runs for 2 minutes and 22 seconds. The video is intended for the website, social media and corporate communications.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who were unable to attend and providing material for newsletters and sales presentations.
The NewVisibility video team: people, methodology and equipment
Who produces NewVisibility’s videos? An in-house team: Andrea as creative director, and Marco and Edis handling filming, editing and post-production. Working with the same team on every project ensures a consistent style and makes communication easier. At trade fairs, we’re working to tight deadlines and with lighting we can’t control: we carry out a site visit before the event opens, map out a sequence of areas to film, and shoot once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
To light the scene and move the camera, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We own and manage all our equipment in-house. If you’re thinking of producing a video for your company, our video production service is the place to start.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
The corporate video showcases the brand’s identity and values, whilst the product video highlights the features and details of individual items. The former is more suitable for websites and presentations.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the areas and an agreed schedule: we film once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.