Bellotti Ezio Arredamenti Video production for the Salone del Mobile 2023
Video production for the Salone del Mobile 2023 Photo/Video
Video of the Bellotti Ezio stand at the Salone del Mobile 2023
For the 2023 Salone del Mobile, Bellotti Ezio commissioned NewVisibility to produce a video of its exhibition space, featuring a brief introduction that presents the brand and sets the scene for a tour of the showrooms.
The footage showcases classic-style interiors with a focus on fabrics, décor and furnishings, whilst the editing alternates between wide shots and close-ups to hold the viewer’s attention. An elegant video that reflects the company’s tone.
The main video is in 16:9 widescreen format (1920x1080) and runs for 2 minutes and 44 seconds. It is designed for the website and social media channels.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, choosing who will appear on camera, then filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production team, led by Andrea (creative director) and supported by Marco and Edis (filming, editing and post-production). At trade fairs, we’re working against the clock and with uncontrollable lighting conditions: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We own all our equipment, which includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. Tell us what you want to showcase and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production and communications agency in the province of Como.
To introduce the brand and provide some context, which is particularly useful for those watching the video who haven’t visited the stand.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the areas and an agreed schedule: we film once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.