How do you analyse business data flows?

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NewVisibility, communication and digital marketing agency in Cantù
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Analysis

Start from how data flows

To analyse business data flows you reconstruct, system by system, which information originates where, who changes it and where it needs to go. We do it from our office in Cantù, in the province of Como, together with the departments of your company.

What we look at

The elements of the analysis

A well-done analysis avoids automating a process that should be corrected first.

Systems
ERP, CRM, PIM, website and marketing tools
Data
Customer records, products, orders, documents
People
The departments that enter or use the data
Manual steps
Copies, files and re-entry to eliminate
Critical issues
Duplicates, errors and misaligned information
Portfolio

Integrations born from an analysis

Contact

Tell us how your company works

We start from your real processes, not from a generic model: we work for companies in Como, Brianza, Milan and Lugano.

Contact us
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Data mapping is the correspondence table showing how a field in one system equals a field in another, for example the management system's product code and the product page on the website. The team in Cantù sets it up with you, defining formats and transformation rules.

The main source of data is the system where each piece of information originates and is corrected: usually the ERP or PIM for products, the CRM for contacts. Choosing just one per data item avoids overwriting; the NewVisibility team in Cantù, near Como, helps you decide.

From the management system supplier you need the API documentation, a test environment, secure credentials with limited permissions and a technical contact. If there are no APIs, alternatives such as file exchange are assessed. Our team in Cantù, in the province of Como, coordinates with the supplier.

The documentation of an API integration describes data flows, field mapping, access and error handling. It allows a colleague or a new supplier of companies in Como and Brianza to step in without depending on a single person.

Yes, a phased integration is often the best choice: you start with the flow that brings the most value, test it and then extend it to the other systems. The investment is spread over time and your staff adapt gradually, without stopping operations. The in-house team in Cantù works with companies in Como, Brianza, Milan and Lugano.

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