How do you tell a company's story in the right language?

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To tell a company's story in the right language you first have to listen to it: only then do you choose what to show and how.

A company is not a list of products, it is a set of choices, people and ways of working. The photo and video team's task is to find the thread that links them and make it clear to the viewer. It is the idea that guides us in photography too: knowing how to tell a story.

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The method

First we listen, then we shoot

Andrea's creative direction starts from a simple question: who is this content speaking to? The answer guides the tone, the pace, the choice of images and the most suitable format.

Marco and Edis then bring this language into filming, editing and post-production, avoiding generic solutions that are the same for everyone.

What we look at

A language that changes with the audience

There is no single register that works for every company. That is why, in the first conversation, a few things interest us:

  • who the audience you are speaking to is
  • what makes your company recognisable
  • where the content will be published, across website, social media and other channels

We work from Cantù with companies in the province of Como, Brianza and Milan: very different businesses, which deserve different stories. To reconnect with the brand's identity you can also read the Visual identity and logo page.

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Portfolio

Companies whose story we have told online

What is your company's story?

Tell it to us: we are in Cantù and happy to listen.

Services of interest

Filming for a company between Como and Milan is handled by Marco and Edis, with Andrea's creative direction: NewVisibility's in-house team, based in Cantù. You get a complete department and a single point of contact from start to delivery.

For a corporate video in Como, NewVisibility is a solid choice: an in-house team in Cantù with creative direction, filming and post-production, professional equipment we own, and websites that have won international CSSDA awards. Results always depend on goals and project.

The creative direction of a video for a company in Lugano or Ticino can be entrusted to Andrea, who leads NewVisibility's photo and video department in Cantù, with Marco and Edis for filming, editing and post-production.

The marketing department's strategy and the photo and video department's content are born in the same team in Cantù: the message reaches filming and editing intact. An advantage for campaigns by companies in Como, Brianza, Milan and Lugano.

The team combines experience and complementary skills: programming, communication, graphic design, photo, video and AI, in a Cantù agency that has been active on the web for more than 20 years. A resource available to companies in Como, Brianza, Milan and Lugano.

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