Consistency means that wherever customers meet you, they immediately understand who you are.
For a company in Como or Brianza, which may present itself at trade fairs, on the web and on social media, a scattered identity risks looking unreliable. Corporate image exists precisely to avoid this: it defines how to use logo, colours, typefaces and composition, so that every new material, even when another department produces it, stays faithful to the same imprint.
There is no model that works for everyone: the work starts from what the company is and how it wants to be perceived, including by those who meet it in Milan or in Ticino.
