NewVisibility's designers handle very different design materials: social posts, business cards, brochures and large formats.
The creative team, made up of Davide and Sonia, does not stop at the screen: from the graphic for a post to the design of a large format, every medium has its own rules and its own way of communicating. In Cantù, in the province of Como, the department works with solid technical skill that allows it to adapt the same idea to very different formats and scales.
A post is read in an instant while scrolling the feed, a brochure is leafed through at leisure, a large format is seen from a distance. Knowing how to think about these differences is part of the craft.
