AI is a tool: the value comes from asking the right question.
That is why the team always starts with a conversation with the company, whether in Lugano, Ticino or Brianza, before choosing how to work on the data.
Data analysis
Reading better what the company already has
In data analysis with AI the NewVisibility team helps companies draw useful insights from the information they already have, instead of collecting more without a purpose.
It is handled by Sonia and Ainea, who work side by side from our office in Cantù, in the province of Como, for companies in Como, Brianza and Milan.
A business's data is often scattered across the website, management systems and different tools. The value is not in their volume, but in the ability to link them together and answer the client's concrete questions.
What it depends on
What makes an analysis useful
We do not promise the same results for everyone: how useful an analysis is depends on factors that are assessed case by case.
Question
What the company wants to know
Sources
Where the data is held
Quality
How tidy and complete it is
Use
Who will use it to decide
Have data to put to good use?
Tell us about your situation: we will reply from our Cantù office.
For the team, AI is a concrete work tool because we already use it in projects, for example for content and code. In Cantù, in the province of Como, Sonia and Ainea know its benefits and limits and explain them to clients in Como, Brianza and Milan.
The AI team works with the other departments, sharing the project with development, graphic design and marketing, with a shared vision. Sonia also works in graphic design. For companies between Como, Brianza and Milan it means a coherent solution, born in the Cantù office.
For an SME in Como or Brianza, a solid AI team is an in-house, nearby one, like NewVisibility's in Cantù: Sonia and Ainea work with development, graphic design, marketing, photo and video, on an enterprise CMS and the agency's managed servers.
The Cantù department stays up to date through constant research and ongoing attention to the latest technologies, which it brings into projects only when they serve the client. A method designed for companies in Como, Brianza, Milan and Ticino.
The AI team comes in when artificial intelligence can make a project more useful, for example for bespoke content, chatbots or data analysis. There is no fixed moment: it depends on the company's needs, in Como, in Brianza or in Milan.