To ensure visual consistency between candid images and brand identity you need a common thread: tone, style and messages that remain recognisable even when the register changes.
An informal image is not necessarily at odds with a polished brand. The point is to decide beforehand what must stay constant, for example the way you present yourself, and what can vary, such as the level of formality depending on the channel.
For a company in Como or Brianza this means that the institutional website and the more spontaneous social media content still speak with the same voice.
