Creativity and simplicity don't exclude each other
You balance creativity and simplicity by using the idea to attract attention and clarity to keep it: the first makes you noticed, the second makes you understood.
For NewVisibility a project that is too creative but incomprehensible doesn't work, and one that is very simple but anonymous goes unnoticed. The work, in Cantù as for companies in Como and Brianza, is to find the point where the idea stays strong and the message stays immediate.
One question for every choice
For every element of a project we ask ourselves whether it helps the viewer understand or remember. If it does neither, we remove it; if it does only one of the two, we rethink it.
It is a simple criterion, applied by the in-house team on websites, graphics, photo and video, and it holds for a company in Milan as for a business in Ticino addressing a different audience. What gives it all consistency is listening, which is where every job starts.
The quality of a company website or video shows in clarity, consistency and attention to detail: it is understood at once and it really works. To judge it, in Como, Brianza or Milan, look at work already done, such as the NewVisibility portfolio, a Cantù agency.
Simplicity helps website visitors find what they are looking for straight away, without effort or doubt, and makes a contact more likely. NewVisibility, a Cantù agency in the province of Como, builds websites for companies in Como, Brianza and Milan with pages that have a clear purpose.
To make a Lake Como area company distinctive without complicating it, you start from what truly characterises it and say it with a few clear ideas, consistent across every material. This is NewVisibility's work, in Cantù, with companies in the Lake Como area, Brianza and Milan.
An agency's values decide how the project is listened to and followed, even before skills. For an SME between Como and Brianza, that means direct contacts, listening and lasting quality: NewVisibility's way of working in Cantù.
The principles of the NewVisibility manifesto are four: new points of view, technology as a means, creativity with quality and simplicity, real people. We apply them from Cantù in projects for companies in Como, Brianza and Milan, always starting from listening to the client and their goals.