How has the meaning of visibility changed from 2013 to today?

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From 2013 to today

One word, many channels

From 2013 to today the meaning of visibility has widened: at first it mostly meant having a well-made website, while today it includes communication, social media, images, video and the way a company is read by artificial intelligence too.

The name has stayed the same because it knows how to adapt: "new" applies to every era.

The evolution

The channels of visibility

We studied them one at a time and made them our own, while staying in Cantù.

Portfolio

The evolution shows in our projects

History

Our history, step by step

From Brianza to Milan and Ticino, read how we got here.

Read our history
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The name NewVisibility shows in the way we work: listening to the company, choosing tools because they are genuinely needed, and an in-house team in Cantù that handles website, photo, video and SEO. This keeps visibility consistent for clients in Como, Brianza, Milan and Lugano.

New visibility means helping a company stand out with current tools, looking at every business with fresh eyes. It is the idea behind NewVisibility in Cantù: being found by those who search and recognised by those who already know you, for businesses between Como and Milan.

NewVisibility was founded in 2013 in Cantù because the founders, already working on the web for years, believed the tools of the moment could give companies new visibility. Technologies change, the method stays the same for clients in Como, Milan and Lugano.

The NewVisibility payoff is "Greater visibility. More opportunities. More business.": visibility is the starting point, from which contacts and opportunities for the company arise. It is not a promise of results but the direction of the work of the Cantù agency with businesses in Como, Brianza and Milan.

The idea of combining web, photo and communication comes from the meeting of the founders' passions: the web as the common thread, the photography of a photographer father and communication from the family. In Cantù a single team took shape, useful to companies between Como, Milan and Ticino.

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