Does an award-winning site help strengthen brand identity?

Yes, an award-winning site can strengthen brand identity, provided it starts from the identity itself: recognition comes when the site consistently expresses who the company is.

In the sites on the Awards page, identity is not decoration. Our method starts from research on visual language, information architecture and interface systems, to enhance the identity of brands and give their content recognisable ways of interacting.

For a company in Como, Brianza or Milan, this means that visitors immediately recognise a style, a tone and a way of presenting itself, not a template identical to everyone else's.

Visual language

Materials, images and typography are chosen to tell the brand's story consistently, page after page.

Content structure

Information architecture guides people towards what the company wants to tell, along a clear path.

Recognisable interactions

Animations and interface components become part of the brand's character, not just an effect.

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Identity

From logo to website

If the visual identity is still to be built or renewed, the work starts there: you can find out more about our visual identity and logo service, which the site then carries into the digital world.

The recognition does not measure the brand's commercial success: it rewards the care with which the site represents it.

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Portfolio

Sites that tell the story of brand identity

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

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No, an award does not guarantee commercial results: it recognises the quality of the site, meaning design, usability and innovation, not visits, enquiries or sales. A well-made site is a good foundation, to be backed by other activities. We explain this clearly to the companies in Como and Milan that we follow from Cantù.

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Care over design matters because it is the first thing visitors notice: a tidy, readable interface communicates attention and makes the site easier to use. A well-made site does not guarantee sales, but it removes obstacles for those who arrive, including among companies in Como and Brianza.

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To assess the quality of a website, look at projects already delivered and use them like a customer: clear navigation, consistent style, an outside opinion on the work and a method that is well explained. If you are comparing agencies in Como or Milan, start from NewVisibility's portfolio and the sites on the Awards page.

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For hessentia.com the Awards page shows, in 2025, the Special Kudos in the categories Best UI, UX and Innovation. We do not add reasons that the page does not give: the recognition concerns the site, built in Cantù, in the province of Como, and does not guarantee traffic or sales.

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The Pagano System is the journey the Pagano site guides you through, from the project to the completion of the work, according to the Awards page. For our team in Cantù, in the province of Como, it means putting a complex process in order with a clear information architecture.

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