To design a website or e-commerce that is well made in design and usability, you start from research, not from graphics. It is how we work in Cantù, in the province of Como, and it is the same approach stated on the Awards page for the award-winning sites: every project stems from research on visual language, information architecture and interface systems.
Where to start
Research across three areas, with aesthetics, usability and innovation given equal weight.




- The brand's visual language
- Information architecture
- Interface systems
- Aesthetics, usability and innovation on equal footing
What changes in an online shop
In an e-commerce site the interface is not just a shop window: it guides those looking at a product through to the choice. That is why information architecture and interface need to be thought through together with the brand's identity, with a team that handles development, photo and video under one roof.
The overview of our services is on the e-commerce page; for an example, see the JCP Universe page.


Yes: on the Awards page the JCP Universe e-commerce appears with Special Kudos and Best UI/UX (2020). The award recognises the site and does not guarantee commercial results. The project is by our team in Cantù, in the province of Como.
You need a clear brand identity, intuitive navigation, carefully made photo and video, integrations with company systems and a team that follows everything. In Cantù, in the province of Como, we build e-commerce with a well-made design for Lombard companies.
NewVisibility, with an in-house team in Cantù in the province of Como, has built award-winning websites and e-commerce such as JCP Universe, CLJD shoes and Cierre, listed on the Awards page. We do not claim records: you can open the sites and assess the work.
The sites in the CSS Design Awards are judged by experts, web professionals, in one of the most authoritative juries in the world of web design. For a company in Como or Brianza, the recognition therefore comes from people who know the web for a living.
A site enhances a brand's identity when language, content and interaction are built around the brand and not adapted from a standard scheme. NewVisibility does this in Cantù with bespoke websites and in-house photo and video, for companies in Como, Brianza, Milan and Ticino.



