You do not need complex reports: reliable information is enough, even in a simple format.
Company data
The data that matters
The company data to collect is the data that describes how the business works: sales by channel and by product line, main customers, markets served, website and social performance. We help you read it from Cantù, for companies in Como and Brianza.
What to collect
Four families of data
- Sales and channels
- Customers and markets
- Online and social presence Social campaigns
- Processes and organisation
Better a few reliable figures than many confusing ones.
If you work between Milan and Lugano, also add information on foreign markets. For tax or accounting matters, speak to your accountant: we turn the data into communication and growth decisions.
Want to understand which data you need?
Write to us: we will guide you from our office in Cantù.
For a market and competitor analysis, look at who sells products similar to yours, how they position themselves, which customers they target and through which channels, online too. It is a useful comparison for companies between Milan and Lugano; from Cantù we help you interpret it.
To assess your brand's positioning, compare how you present yourself with how customers, retailers and partners perceive you: visual identity, website, social media, photo and video, tone of voice. The Cantù team supports brands in Como, Brianza and Milan in realigning what is not consistent.
To set investment priorities, start from the goals, identify what is holding growth back today and choose what unlocks the most, given the resources available. From Cantù we help SMEs in Como, Brianza and Milan put them in a realistic order, without promising results.
The analysis of the starting point examines brand, product, market, digital channels and internal organisation to understand what works and what holds growth back. In Cantù we carry it out with a practical eye for fashion and design SMEs in Como, Brianza and Milan.
An SME is ready to accelerate when it has an established business, a growth goal and a willingness to question its own approach. If your company is in Como, Brianza or Milan, NewVisibility, in Cantù, can assess this with you in an initial no-obligation meeting.