To assess your brand's current positioning, compare how you present yourself with how you are perceived: by customers, retailers and partners, in Como, Brianza and Milan.
Positioning
How your customers see you
- Name, logo and brand identity Visual identity
- Website and social presence
- Product photo and video
- Tone of voice and messaging
A consistent brand is recognisable at every touchpoint.
Check whether your website, social media, materials and packaging speak the same language. The Cantù team produces photo and video in-house: an advantage when a brand's image needs realigning.
After the analysis
What to do with what emerges
Strengths are built on, inconsistencies become priorities of the programme. For brands in the sector, see also our page dedicated to fashion.
Want an opinion on your brand?
Write to us: we will talk about it in Cantù, in the province of Como.
To set investment priorities, start from the goals, identify what is holding growth back today and choose what unlocks the most, given the resources available. From Cantù we help SMEs in Como, Brianza and Milan put them in a realistic order, without promising results.
The useful company documents are the company presentation, catalogues, logo and communication materials. For administrative, tax or voucher-related paperwork, refer to the official Regione Lombardia call and your adviser. For brand materials, we support companies in Como and Milan from Cantù.
For the first meeting with an accelerator in Cantù you only need clear goals, an idea of your weak points and your questions. NewVisibility is on the Regione Lombardia List of Business Incubators and Accelerators for fashion and design and works with companies in Como, Brianza, Milan and Lugano.
Before a call opens, it is worth defining your growth goals and priorities, keeping company documents in order and talking to an adviser. NewVisibility, in Cantù in the province of Como, helps fashion and design SMEs in Como, Brianza and Milan clarify the programme, without guaranteeing the outcome.
It is worth tracking a few KPIs tied to your goals: brand presence, website visits and enquiries, content produced, digitalised processes. For fashion and design SMEs in Cantù, Como and Brianza we choose them together with the entrepreneur, because they are there to read trends and make decisions, not to guarantee a result.