To assess the return on communication investment, you relate each activity to the goal it was designed for and to what it produced in terms of enquiries, awareness or sales. For a company in Como or Brianza, time matters too: some effects are quick, others build over the long term.
In Cantù, in the province of Como, communication, photo, video and digital innovation work together: that is why we can read the return on investment with a complete view, for companies between Milan and Lugano.
Activities are reported through regular reports that describe actions, materials produced and progress against the goals. Our Cantù team, in the province of Como, shares them with companies in Brianza and Milan. For regional incentives, the rules of the official call and an adviser's opinion apply.
Sustainable growth shows when the company maintains its results with its own resources, without depending on extraordinary actions. For SMEs in Como and Brianza we look together at organisation, digital tools, market and the team's autonomy, in Cantù as in Milan, without promising results.
At the end of the acceleration programme the results are assessed against the goals and the next steps are defined. For companies in Como, Brianza and Milan the Cantù team leaves a clear picture and tools to use, without guaranteeing outcomes, and the relationship can continue in a lighter form.
An accelerator for SMEs analyses the company's situation, defines goals with the entrepreneur and builds a bespoke growth plan, then supports the business through implementation. In Cantù, near Como, we combine strategy, communication and digital innovation.
The progress of the programme is checked in regular meetings that compare activities with the agreed goals and update priorities. We do this from Cantù with transparency, for companies in Como, Brianza and Milan, with no guarantee of results.
