What mistakes should an industrial company avoid in its B2B e-commerce site?

The most common mistakes in an industrial company's B2B e-commerce site are a shop disconnected from the ERP, a catalogue that is hard to browse and identical conditions for every client.

A B2B e-commerce site for industry works when it adapts to the company's processes: data synced with ERP and PIM, search and filters designed for the people placing orders, price lists and payments by client category. At NewVisibility we design it bespoke to avoid these mistakes.

An isolated shop

If orders have to be retyped into your management software, the e-commerce site adds work instead of removing it. You need ERP, CRM and PIM integration.

A confusing catalogue

Buyers and dealers must find the right item straight away: categories, search and filters should be designed around your catalogue.

The same conditions for everyone

Different clients have different price lists and payments: reserved areas and dedicated conditions avoid negotiations outside the shop. Discover e-commerce for industrial and manufacturing companies.

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Want a B2B e-commerce site without these mistakes?

Tell us about your project or your current shop: we will tell you how to improve it.

Services of interest

An industrial e-commerce site gets found through clean code, fast pages, a solid SEO structure and complete product pages. NewVisibility pairs the shop with communication for industrial companies in Como, Brianza, Milan and Lugano: website, corporate videos and marketing.

A B2B e-commerce site for industrial companies makes catalogues, price lists and orders available to clients, buyers and dealers at any time: each logs in with their own credentials, finds their conditions and orders whenever they like, with orders going straight into your management software. NewVisibility builds it on Magento (Adobe Commerce).

The cost of an industrial e-commerce site depends on the number and structure of products, B2B rules such as price lists and deferred payments, languages and markets, integrations with ERP, CRM and PIM, and logistics. NewVisibility, in Cantù, has no standard prices: we prepare a quote after analysing your processes.

A complex industrial catalogue needs a robust platform such as Magento (Adobe Commerce), categories, search and filters designed for the people placing orders, and clear product pages. By connecting the e-commerce site to PIM or ERP, NewVisibility makes descriptions, codes and stock update automatically.

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