To sell hotel packages and experiences online you need clear product pages explaining what is included, images and videos that help guests picture their stay, selectable options, a simple cart and secure payments. NewVisibility, in Cantù, develops the shop on Magento and, with its in-house team, can also produce photos and videos of your offers.
A good product page answers what is included, for how many people, with which options and how it is used. Photos and videos help convey the atmosphere of the property. For hotels and accommodation we also handle videos, photos and marketing.
Clear information reduces questions and helps people decide.
A booking engine manages room availability and reservations; a hotel e-commerce site sells gift vouchers, packages, experiences and products with a cart, payments and order management. They are different tools that can coexist on the same website, with consistent design and navigation.
In a hotel e-commerce site, the most useful payment methods are generally cards, PayPal and bank transfer, protected by SSL; the choice depends on who your guests are and which markets they come from. A simple checkout, including on smartphones, helps avoid losing purchases at the last step.
With a multilingual hotel e-commerce site that presents offers and product pages in your guests' languages, shows prices in useful currencies, applies VAT by country and offers payment methods widely used in their markets. For tax aspects, check with your accountant.
To promote a hotel's online shop you need SEO to be found on Google, newsletters to guests who have already stayed, social media and campaigns that lead to the right offers, and clearly visible links from the website. Measuring results helps improve product pages and campaigns over time.