In a hotel e-commerce site, the most useful payment methods are generally cards, PayPal and bank transfer, all protected by an SSL certificate; the final choice depends on who your guests are and which markets they come from. Every purchase is tracked at every stage. NewVisibility, in Cantù, integrates payments into the checkout of Magento shops.
We choose them together based on your audience.
A clear cart, essential fields and immediate confirmations help avoid losing purchases one step from the end, especially on smartphones. This is how we set up every e-commerce site for hotels and accommodation. For contractual and tax aspects, check with your accountant.
With a multilingual hotel e-commerce site that presents offers and product pages in your guests' languages, shows prices in useful currencies, applies VAT by country and offers payment methods widely used in their markets. For tax aspects, check with your accountant.
To promote a hotel's online shop you need SEO to be found on Google, newsletters to guests who have already stayed, social media and campaigns that lead to the right offers, and clearly visible links from the website. Measuring results helps improve product pages and campaigns over time.
To choose a hotel e-commerce agency, look for a bespoke shop that matches the property's style, management of languages, currencies and payments for international guests, integration with the tools you already use, and photos, videos and promotion. NewVisibility works in Cantù, in the province of Como, with an in-house team.
The mistakes to avoid in a hotel e-commerce site are a shop whose design does not match the property, unclear offers about what is included, a complicated checkout on smartphones, a single language for international guests, no promotion after launch and neglected maintenance.