How do you promote a hotel's online shop?

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Publishing a shop is not enough: it needs to reach people who have already stayed and those looking for their next destination.

To promote a hotel's online shop you need an SEO-optimised structure to be found on Google, newsletters to guests who have already stayed, social media and campaigns that lead to the right offers, and clearly visible links from the property's website. NewVisibility, in Cantù, handles development, content and promotion with an in-house team.

The channels

How to bring visitors to the shop

Each channel plays a different role: we combine them based on your property.

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  • SEO: being found on Google
  • Newsletters to guests you have already welcomed
  • Social media and campaigns leading to your offers
  • Visible links from the property's website
Measure and improve

Data to understand what works

We track where visitors come from and which offers sell best, to improve product pages and campaigns over time. This is how we look after e-commerce sites for hotels and accommodation in Como, Brianza, Milan and Lugano.

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Contact

Want to make your shop known?

Tell us about your offers and your guests: together we will build a promotion plan.

Contact us
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To choose a hotel e-commerce agency, look for a bespoke shop that matches the property's style, management of languages, currencies and payments for international guests, integration with the tools you already use, and photos, videos and promotion. NewVisibility works in Cantù, in the province of Como, with an in-house team.

The mistakes to avoid in a hotel e-commerce site are a shop whose design does not match the property, unclear offers about what is included, a complicated checkout on smartphones, a single language for international guests, no promotion after launch and neglected maintenance.

With an e-commerce site for hotels and accommodation you can offer deals and packages, gift vouchers, experiences and extra services, and products linked to your property. The choice depends on what you offer and on your guests; from Cantù we develop a bespoke shop that matches the style of your hospitality.

The cost of a hotel e-commerce site depends on the type and number of offers to sell, languages and currencies for international guests, payment methods, the link to your management system and CRM, and maintenance. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.

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