What mistakes should you avoid in a hotel e-commerce site?

The most common mistakes are a shop disconnected from the rest of your communication and unclear offers.

The mistakes to avoid in a hotel e-commerce site are: a shop whose design does not match the property's style, offers without clear information on what is included and how to use them, a complicated checkout on smartphones, a single language for international guests, no promotion after launch and neglected maintenance. NewVisibility, in Cantù, designs the shop starting from these points.

A disconnected shop

If the shop does not speak like the property, guests do not recognise it. Design and tone must match the website.

Unclear offers

What is included, validity and terms of use must be obvious: clear product pages reduce questions and abandoned purchases.

No promotion

A shop that is published and then forgotten does not sell: it needs SEO, newsletters, social media and links from the website.

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How we avoid them

A shop that is part of your hospitality

We develop the hotel e-commerce site bespoke, multilingual and easy to use, and look after it after launch with maintenance, hosting on our own managed servers and, if you wish, promotion.

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Would you like us to review your property's shop?

Tell us what is not working as you would like: we will tell you how to address it.

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With an e-commerce site for hotels and accommodation you can offer deals and packages, gift vouchers, experiences and extra services, and products linked to your property. The choice depends on what you offer and on your guests; from Cantù we develop a bespoke shop that matches the style of your hospitality.

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The cost of a hotel e-commerce site depends on the type and number of offers to sell, languages and currencies for international guests, payment methods, the link to your management system and CRM, and maintenance. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.

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To sell hotel gift vouchers online you need a shop where customers choose the voucher, personalise it with a message, pay securely and receive it by email or as a printable file; the property then checks it with a unique code. For terms of use and tax aspects, check with your accountant.

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To sell hotel packages and experiences online you need product pages that explain what is included, selectable options, clear terms, photos and videos that convey the atmosphere of the property, and easy purchasing even on a smartphone. Our in-house team in Cantù handles shop, photos and videos.

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