What is the difference between an e-commerce site and a booking engine for a hotel?

The booking engine handles room reservations; the e-commerce site sells products and offers: two different tools that can work together.

The difference between an e-commerce site and a booking engine for a hotel lies in their function: the booking engine manages room availability and reservations, while the e-commerce site sells gift vouchers, packages, experiences and products online with a cart, payments and order management. They can coexist on the same website. NewVisibility, in Cantù, develops the e-commerce side bespoke on Magento.

Two tools, one experience

Each one does its job

Guests should be able to move from booking to the shop without noticing the change of tool. Together we assess how to connect the hotel e-commerce site to your website and the tools you already use, with consistent design and navigation.

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new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team

The NewVisibility team, communication agency in Cantù

In short

Who does what

A clear division helps you choose the right tools.

Booking engine

Room availability and reservations

E-commerce

Gift vouchers, packages, experiences and products

Payments

SSL-protected shop checkout

Website

The entry point that links both

Want to add a shop alongside your booking system?

Tell us which tools you use today: together we will assess the most suitable solution.

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In a hotel e-commerce site, the most useful payment methods are generally cards, PayPal and bank transfer, protected by SSL; the choice depends on who your guests are and which markets they come from. A simple checkout, including on smartphones, helps avoid losing purchases at the last step.

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With a multilingual hotel e-commerce site that presents offers and product pages in your guests' languages, shows prices in useful currencies, applies VAT by country and offers payment methods widely used in their markets. For tax aspects, check with your accountant.

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To promote a hotel's online shop you need SEO to be found on Google, newsletters to guests who have already stayed, social media and campaigns that lead to the right offers, and clearly visible links from the website. Measuring results helps improve product pages and campaigns over time.

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To choose a hotel e-commerce agency, look for a bespoke shop that matches the property's style, management of languages, currencies and payments for international guests, integration with the tools you already use, and photos, videos and promotion. NewVisibility works in Cantù, in the province of Como, with an in-house team.

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