Why do business emails end up in customers' spam folders?

Why it happens

The most common causes

Business emails end up in spam because of missing or incorrect domain authentication, suspicious content, poorly maintained recipient lists or a bad sender reputation.

For companies in Como and Brianza the first check concerns the domain's DNS, where SPF, DKIM and DMARC must be set.

Useful checks

What to check if messages do not arrive

An orderly check helps find the cause without random attempts.

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NewVisibility, communication and digital marketing agency in Cantù
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  • Domain authentication
  • Subject and body of the message
  • Quality of the recipient list
  • Sender reputation
If you work between Cantù and Milan, we can help you understand where your email gets blocked.

Our in-house team knows domains, DNS and mailboxes. Also read the domains, email and servers page.

Are your emails not reaching your customers?

Write to us from Como, Brianza, Milan or Lugano.

Services of interest

To limit emails sent in your company's name, you configure SPF, DKIM and DMARC in the domain's DNS and check the authorised senders. No measure eliminates the risk, but it reduces it considerably, also for businesses between Cantù, Como and Milan.

If a mailbox is compromised, change the password straight away, close active sessions, check forwarding rules and filters and notify your contacts. If you need support in Como, Brianza or Milan, the NewVisibility team in Cantù can help you with the first steps.

In the province of Como you can turn to NewVisibility, a web agency in Cantù with an in-house team, our own managed servers and direct support. We manage domains, mailboxes with anti-virus and anti-spam and PEC for companies in Como, Brianza, Milan and Lugano, without promising total protection.

To check the email migration, you test sending and receiving, compare the folders with the original, check devices and DNS and keep the old system active for safety. NewVisibility, in Cantù (Como), carries out these checks for companies in Como, Brianza and Milan.

The TXT record holds free text and is used to verify domain ownership and to publish email rules such as SPF, DKIM and DMARC. From our Cantù office we manage it for companies in Como, Brianza and Milan, keeping the records tidy and documented.

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