How do you prepare a photo brief?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-siti-web-ecommerce.programmazione-home
Brief

The starting point of every shoot

A photo brief is the document that tells whoever is shooting what the images will be used for, for whom and in what tone. In Cantù, in the province of Como, we build it together with you in a meeting and turn it into a clear guide for the whole team.

What it contains

The information we need

You don't need to arrive with everything defined: we start from what you have and complete it together.

Objective
What the images need to achieve
Usage
Website, social media, catalogues, trade fairs, advertising material
Subjects
Products, spaces, people or events to photograph
Style
References, mood and brand tone
Constraints
Sites, timings, access, people to involve
Consistency

A brief that joins photos and communications

Because we also look after websites and communications, the brief takes into account where the photos will be published: website pages, campaigns or social media campaigns. For companies in Como, Brianza and Milan it is a way to avoid beautiful shots that are hard to use.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-Integrazione-ERP-CRM-PIM
Portfolio

The brief becomes a project

Want to set up the brief for your shoot?

Write to us: we will arrange a meeting and start from your objectives.

Services of interest

The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell the brand's story consistently. It defines light, colours, composition and setting based on your visual identity. We handle it in Cantù, in the province of Como, for companies in Brianza, Milan and Ticino.

The location of a shoot is chosen according to the subject, available light, accessibility and practicality: it can be your premises, an outdoor space or a purpose-built set. From Cantù we reach companies in Como, Brianza and Milan and, when needed, carry out a site visit.

The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.

To brief the photographer for a trade fair, share in advance the stand layout, products to highlight, people to meet and the final use of the images. That way they can cover the stand and visitors in a targeted way. Our team in Cantù prepares a list of points to document for companies in Como, Brianza and Milan.

Photo post-production includes selecting shots, developing, retouching, colour correction and exporting files. In Cantù, in the province of Como, we handle it in-house together with the shoot, so photos for companies in Como, Brianza and Milan come out consistent with the creative direction and ready for every channel.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.