Is Facebook or Instagram better for advertising a restaurant?

Facebook or Instagram: for a restaurant the choice depends on objectives and audience

To advertise a restaurant, Facebook and Instagram are not alternatives but tools with different roles. Facebook offers wide reach and advanced targeting, useful for becoming known to people who live in your area and for collecting contacts. Instagram is the visual channel: feed, reels and stories show the dishes, spaces and atmosphere of your venue. At NewVisibility, in Cantù, we decide with you where to invest, starting from objectives, audience and budget.

Platforms

Three channels, three different roles

Facebook for reach and local contacts; Instagram for brand awareness through visual content; Pinterest for people in the discovery phase, suited to visual sectors such as food. Often the answer is a combination, with creative adapted to each format and a budget allocated where it performs best.

The details of how we work are on the page social media campaigns for restaurants and bars.

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How we choose

The questions we start from

Choosing the platform comes down to a few practical questions, which we address together before setting up the campaign.

Objective

Get known, fill an evening, collect contacts

Audience

People who live or pass near the venue

Content

Photos and videos available or to be produced

Measurement

Report with people reached and interactions

Portfolio

Social campaigns for restaurants

Nonna Papera

Nonna Papera Sponsored social media campaigns

Marketing

Ristorante Da Rosa

Ristorante Da Rosa Marketing strategy

Marketing

Not sure which social network to invest in?

Write to us: we will look at your venue and suggest the most suitable combination of platforms.

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With geo-targeted ads, a restaurant shows its ads to people who live or pass near the venue, combining location, age and interests. It is the most direct way to become known in your local area. NewVisibility, an agency in Cantù, in the province of Como, sets up targeting for restaurants and bars in Como, Brianza, Milan and Lugano.

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Remarketing for restaurants reaches people who have already visited your website or interacted with your profiles again, with a tailored message: a themed evening, a new menu item, an event. You can also build audiences similar to your best customers. NewVisibility, in Cantù, includes it in social campaigns for restaurants and bars.

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In a restaurant's social media ads, content that follows the menu and the season works well: dishes of the day, new menu items, themed evenings and events, told through photos and vertical videos for reels and stories. Each creative should be adapted to the platform. NewVisibility, an agency in Cantù, prepares content and campaigns for local venues.

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To promote a venue event on social media you need a sponsored campaign with a clear objective, a local audience selected by age and interests, dedicated creative and a budget monitored daily. Remarketing helps remind people who have already shown interest. NewVisibility, in Cantù, manages these campaigns for restaurants in Como and Brianza.

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The budget of a restaurant social media campaign is agreed together based on your objectives and monitored day by day: several ads are tested, results are measured and resources are moved to where they perform best. NewVisibility, an agency in Cantù, follows the budget with daily monitoring and a clear final report.

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