What content should a restaurant use in its social media ads?

In a restaurant's ads, what works is content that follows the menu and the season

In a restaurant's social media ads, the most effective content shows the venue in a concrete way: dishes of the day, new menu items, themed evenings and events, linked to the menu and the season. Photos and above all vertical videos for reels and stories show in a few seconds what awaits at the table. Each creative should be adapted to the platform. At NewVisibility, in Cantù, we prepare content and campaigns for local venues.

Content ideas

What to show in your ads

A few themes on which to build the creative of your social campaigns.

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  • Dishes of the day and seasonal dishes
  • New menu items
  • Themed evenings and events
  • Spaces and atmosphere of the venue
Formats

Different formats for each platform

Instagram lives on feed, reels and stories; Facebook provides local reach; Pinterest reaches people looking for food inspiration. We adapt each creative to the right format and test several versions to see which works best. If new images are needed, our in-house team also handles video and photography.

Discover our social media campaigns for restaurants and bars.

Portfolio

Social campaigns for restaurants

Contact

Want ads that make people hungry?

Tell us about your menu: we will build content and campaigns for your venue together.

Contact us
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To promote a venue event on social media you need a sponsored campaign with a clear objective, a local audience selected by age and interests, dedicated creative and a budget monitored daily. Remarketing helps remind people who have already shown interest. NewVisibility, in Cantù, manages these campaigns for restaurants in Como and Brianza.

The budget of a restaurant social media campaign is agreed together based on your objectives and monitored day by day: several ads are tested, results are measured and resources are moved to where they perform best. NewVisibility, an agency in Cantù, follows the budget with daily monitoring and a clear final report.

The results of a restaurant social media campaign are measured with concrete data: people reached, interactions and conversions, such as enquiries or website visits. Monitoring is daily and a clear report arrives at the end, helping you understand what to repeat. NewVisibility, in Cantù, does not promise guaranteed results but works on continuous testing and optimisation.

The difference between social media management and paid campaigns is simple: organic management looks after profiles and the editorial plan, while paid campaigns pay the platform to show ads to an audience chosen by location, age and interests. For a restaurant, the two work together. NewVisibility, in Cantù, handles both as separate services.

Working with a restaurant social ads agency in Como gives you a partner who knows the area: NewVisibility, in Cantù, sets up local targeting, creative, budget and reporting for venues in Como, Brianza, Milan, Lugano and Canton Ticino, with an in-house team that also handles video, photography and websites.

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