Keywords for a furniture website are chosen through keyword research: we start from the terms people search for products, styles, materials and rooms, assess the search intent and study the competitors. Each keyword is then assigned to a specific page of your website, so collections, products and showrooms do not compete with each other.
A few projects where SEO works alongside creative strategy and campaigns for furniture brands.
SEO product pages for furniture need original copy, never taken from catalogues, explaining shapes, materials, finishes, sizes and the rooms they suit, with carefully written titles, meta descriptions, URLs and image alt text. Categories capture broader searches, product pages those for a specific model.
Through local SEO for your furniture showroom: a website page dedicated to your location, with original copy and directions, a Google Business profile with up-to-date address, hours and contact details, well-managed reviews and useful FAQs. That way people looking for furniture nearby, in Como, Brianza or Milan, find you.
A blog or magazine for a furniture company answers the real questions of customers and architects: how to choose a material, how to combine pieces, how a collection comes to life. Each article is a new page people can find, linked to your collections. We help you plan topics, copy, photos and videos.
With AIO for furniture brands: content that answers questions directly, orderly pages on collections, materials and showrooms, FAQs and structured data, and consistent information across your website. Nobody can guarantee a citation, but this helps ChatGPT and other tools understand your brand better.
