How do you coordinate the NFC card with the visual identity?

The materials of NFC cards are chosen based on the image you want to convey, the use and the project, and are defined together during the project phase. In Cantù we assess the finish with companies in Como, Brianza, Milan and Lugano, in line with the brand: the real content lives in the digital profile.

On the front and back of the NFC card it is best to include only the essentials: brand and name on the front, QR code and one key reference on the back. The rest lives on the profile page, which we design in Cantù for companies in Como, Brianza, Milan and Lugano.

The QR code on the business card should be placed in a clear area, with space around it and good contrast, usually on the back or in a corner that does not interfere with the brand. In Cantù we check how it looks on the actual print, for companies in Como, Brianza and Milan.

To keep a consistent image across the team's cards, you use a single template based on the company's visual identity: same logo, colours, fonts and structure. Only the personal details change. We build it in Cantù for companies between Como, Milan and Lugano.

For a company in Como, the NFC business card profile can be built by NewVisibility, an agency in Cantù with an in-house development, photo, video and marketing team. Bespoke websites on an enterprise CMS, managed servers and CSSDA awards for some of our projects: from the card to the website, in the same studio.