When the agency proposes an idea different from the initial request, the client receives an alternative clearly explained and can choose: keep the original request, adopt the proposal or combine the two.
It happens when, during the listening, it emerges that the path thought of at the start may not be the best suited to the goal. At NewVisibility, a web agency in Cantù working with companies in Como, Brianza and Milan, we don't propose for the sake of changing things: we propose because we believe that alternative serves your purpose better.
