For a company in Cantù, Como or Milan, the difference shows in daily use and over time.
Our choice
Why not a plugin-based CMS
NewVisibility uses an enterprise CMS instead of plugin-based WordPress because, after years of building and maintaining websites, we have seen how fragile, slow to update and hard to keep tidy a system built on many external components can become.
An open-source enterprise CMS lets us build bespoke, with clean code and features designed for the project, instead of adapting the website to whatever the available plugins offer.
What changes
The advantages of a bespoke foundation
- Less dependence on third-party components
- A website that is tidier to update and to grow
- Features designed around the company's needs
- Integrations with management and business systems ERP, CRM and PIM
We don't demonise a tool: we choose the right one for the job entrusted to us.
For many of our clients, in Brianza as in Ticino, the choice comes after an experience with a WordPress site that no longer met their needs. With our approach the website remains yours, manageable independently and hosted on our servers.
Many clients come from WordPress sites that no longer met their needs. After the switch they have a bespoke website on an enterprise CMS, tidy and hosted on servers managed by us. From Cantù we work with companies in Como, Brianza, Milan and Ticino.
We manage our clients' website servers because a good website also depends on hosting, and having a single contact for website and server simplifies everything. From the Cantù team, in the province of Como, we work with companies in Como, Milan and Lugano.
Experience helps to avoid common mistakes on a new website by spotting critical points in advance: goals, content and research are tackled first, not afterwards. From Cantù we follow companies in Como, Brianza and Milan with this method.
For an SME in the Lake Como area, a Cantù agency is an advantage because it is close, knows the Como and Brianza territory and brings website, photo, video and communication together in a single team, with servers managed by us and a single point of contact.
NewVisibility studies every new technology because it was founded in 2013 precisely to use the technologies of the moment for its clients. Web, communication, social media and now artificial intelligence are explored in depth by the Cantù team before being offered to companies in Como, Brianza and Lugano.