How did the idea of having photo and video in the agency come about?

The idea of having photo and video in the agency comes from a simple belief: a website, a campaign or a social profile are worth as much as the images that tell their story.

For the founders of NewVisibility, images were never an accessory. One grew up watching his photographer father at work, the other in a family active in communication and promotional items. When the agency took shape in 2013 in Cantù, in the province of Como, it was natural for web and imagery to go hand in hand.

From that intuition, over the years, an in-house department dedicated to photography and video has grown.

Origins

An idea that comes from afar

Having images in-house means not depending on different suppliers for each phase of a project. Whoever develops the website and whoever takes the shots talk every day, share goals and timing and know the same company.

For a business in Como, Brianza or Milan this translates into a single contact, who looks after the story from start to finish without the message getting lost between several hands.

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Understanding the company

Before shooting we listen to the company: what it does, who it speaks to, what image it wants to give of itself.

Thinking about the website

Images are created knowing where they will be used: on the website, on social media, in campaigns or in sales materials.

Photo service

Staying consistent

Photo, video and website share the same style, so communication stays recognisable on every channel.

Video service
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Portfolio

The result in our projects

Hessentia

Website development – Hessentia Cornelio Cappellini, a furniture company

Web
Joia Paris

Marketing strategy

Marketing
Villa Clementina

Website development – Boutique Hotel on Lake Como

Web

Let's talk it over

Tell us about your project: we will reply from Cantù, for companies in Como, Brianza and Milan.

Services of interest

The family passion for photography, inherited by one of the founders from his photographer father, became a photo department when web and imagery began to intertwine in the work of the Cantù agency, which today works with companies in Como, Brianza and Milan.

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NewVisibility produces photo and video in-house because a company's image comes out best from the same team that designs its website and communication. In Cantù, for companies in Como, Brianza, Milan and Lugano, this means a single contact, quick decisions and a consistent style.

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When the photographer already knows the web project, images and videos are created with a specific destination and do not need adapting afterwards. In the Cantù team, website and photo dialogue from the start, with benefits in consistency and timing for companies in Como and Milan.

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A single contact for website, photo, video and marketing avoids handovers, gives the project a clear direction and keeps activities consistent. The NewVisibility team in Cantù offers this to companies in Como, Brianza, Milan and Lugano.

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NewVisibility uses artificial intelligence every day for images, video, code and SEO and AIO copy, always with human oversight from the Cantù team. We bring it into the projects of companies in Como, Brianza, Milan and Ticino only when it serves their goals.

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