Is an award-winning site also optimised for SEO and AIO?

An award-winning site is not automatically optimised for SEO and AIO: the award concerns design, usability and innovation, while being found on search engines and in AI answers is separate work, which has to be planned.

They are two different levels. The recognitions on the Awards page assess the site as an experience: appearance, navigation, novelty of the solutions. SEO and AIO, instead, concern how content is understood and cited by Google and by artificial intelligence.

The good news is that the two kinds of work can go forward together. We, a Cantù agency working with companies in Como, Brianza and Milan, set them up from the start, in the same project.

Two levels

What the award looks at, what SEO and AIO look at

The same site, two different readings.

Award

UI Design, UX Design and innovation of the site.

SEO

How content is found and ranked.

AIO

How the brand appears in AI answers.

Together

A well-made site and a findable site are not in conflict.

Method

Work that is set up at the start

Optimising a site after designing it forces you to play catch-up. That is why we think about structure and content while we design the interface. If you want to understand the two services better, you will find the details on AIO and SEO content.

No award guarantees rankings: visibility is built over time.

Portfolio

Sites and projects delivered

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

AIO

Being found, not just being noticed

Find out how we work on your brand's presence in AI answers.

Find out about AIO

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team-famiglia_X-orbital-cover

Ask how the project starts, who builds it, on which CMS and servers it lives and how SEO and AIO are handled. In Cantù we work with an in-house team, an enterprise CMS and our own managed servers, for companies in the province of Como and the area between Milan and Lugano.

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The cost of a well-made site depends on research into identity and interface, features, content, SEO and AIO work and management over time, not on the award. We do not give figures: once we understand your project, our team in Cantù prepares a clear quote for companies in Como and Milan.

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Yes, a company in Lugano or Ticino can also get a well-made site like those on the Awards page. We work from Cantù, in the province of Como, with companies between Como, Milan and Canton Ticino, with the same method: care, usability and an in-house team, with no promises of results.

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For hessentia.com the Awards page shows, in 2025, the Special Kudos in the categories Best UI, UX and Innovation. We do not add reasons that the page does not give: the recognition concerns the site, built in Cantù, in the province of Como, and does not guarantee traffic or sales.

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The Pagano System is the journey the Pagano site guides you through, from the project to the completion of the work, according to the Awards page. For our team in Cantù, in the province of Como, it means putting a complex process in order with a clear information architecture.

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