How does the Pagano website present bespoke timber architecture?

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NewVisibility, communication and digital marketing agency in Cantù
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NewVisibility, communication and digital marketing agency in Cantù
Pagano

The dialogue between architecture and landscape

The Pagano site presents bespoke timber architecture, putting the dialogue between architecture and landscape at the centre. This is what the Awards page writes, where pagano.it appears in 2026 with Special Kudos, Best UI, Best UX and Best Innovation.

For us, an agency in Cantù in the province of Como, this means directing the whole: every page has to make clear that a bespoke work stems from a place and is in dialogue with it.


Bespoke work is best presented with a site that has no template to fill in.

When a company creates unique projects, a standard template forces it into categories that do not belong to it. That is why we develop bespoke websites, no templates, on an enterprise CMS managed on our own servers: the structure follows the company's content, not the other way round.

If your company works between Como, Brianza, Milan and Canton Ticino, we start from the way you present your work: how you show it, in what order and with what visual language. We produce photo and video in-house, so the story stays coherent from beginning to end.

The award recognises the site and does not guarantee commercial results.

Where to start

The elements of a bespoke website

A few points we address with those who design or build bespoke.

Visual language
Consistent with the brand's identity
Information architecture
Clear journeys for the visitor
Photo and video
Produced by our team
Platform
Enterprise CMS, on our own managed servers
Portfolio

Sites built by our team

Have a bespoke project to showcase?

Write to us: our studio is in Cantù, in the province of Como.

Services of interest

The Pagano site brings authentic materials and craftsmanship online with a dedicated visual language, which also tells the story of projects around the world. For a company between Como and Milan, the work starts from the brand's identity and its content, photo and video included.

The villaclementinacomo.it site received in 2024 the Special Kudos for Best UI, UX and Innovation, as shown on the Awards page. It was built by NewVisibility in Cantù, in the province of Como, with videos by our videomakers. The award recognises the site and does not guarantee bookings.

On the Villa Clementina site, the videos by the videomakers of NewVisibility are high-quality immersive elements, according to the Awards page. Video production is in-house at our studio in Cantù, in the province of Como, so video and website development come from the same team.

The Italian Fit Out site, italianfitout.com, received in 2023 Special Kudos, Best UI/UX and Innovation, as shown on the Awards page. It is a site for interior design and design projects around the world, built by the NewVisibility team in Cantù, in the province of Como.

Having in-house photo and video lets the people designing the site and the people producing the images work together, with a coherent visual language. In Cantù, in the province of Como, NewVisibility handles development and content this way for companies in Como, Milan and Lugano, as in the award-winning Villa Clementina site.

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