What is the difference between an incubator and a business accelerator?

The difference between an incubator and a business accelerator lies mainly in the stage at which they step in.

An incubator supports new ideas and newly founded companies, helping them take shape. An accelerator works instead with established companies that want to grow, innovate or strengthen their positioning. That is why its programme starts from the company's real data and goals. In Cantù, in the province of Como, NewVisibility is on the Lombardy regional list of incubators and business accelerators for fashion and design.

Side by side

Incubator and accelerator at a glance

Two related but different roles: here are the points that set them apart.

Incubator

Supports ideas and companies in the early stage

Accelerator

Helps already operating companies grow

Starting point

In the first case the idea, in the second the existing company

Approach

Bespoke programme, built around real needs

Our approach

How we work with SMEs in Como and Brianza

With companies in Como, Brianza and Milan we always start by listening to the entrepreneur and looking at the company's actual situation. To learn more about the role of the accelerator, read what a business accelerator is and how it works.

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Portfolio

Companies that chose to grow with us

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

About us

Meet the Cantù team

People who work every day with local businesses.

Meet the team

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A business accelerator is useful when an established company wants to grow, innovate or strengthen its positioning with a clear method. For fashion and design SMEs in Como and Brianza, NewVisibility helps you work out whether the time is right.

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An accelerator for SMEs analyses the company's situation, defines goals with the entrepreneur and builds a bespoke growth plan, then supports the business through implementation. In Cantù, near Como, we combine strategy, communication and digital innovation.

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Business acceleration supports the company through to implementation, whereas traditional consulting usually stops at recommendations. With its in-house team in Cantù, NewVisibility supports SMEs in Como, Brianza and Milan with hands-on skills. The programme is always bespoke.

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SMEs, brands and supply-chain businesses in fashion that want to grow or innovate with a clear plan can take part in an acceleration programme, whatever their size. NewVisibility, an accelerator in Cantù (Como), supports businesses in the Como area, Brianza and Milan with strategy, communication and digital innovation.

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An acceleration programme starts with a listening meeting between the entrepreneur and the team, to understand the business, goals and obstacles. From our Cantù office, for companies in Como, Brianza and Milan, only after this meeting do we decide how to set up the work, with no ready-made packages.

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