The role of web search in ChatGPT is therefore to connect the answer to existing pages. It is not always active and depends on the question and the settings. For companies in Como and Brianza it means that clear, accessible content can be found, with no guarantee of appearing.
From Cantù we work on well-structured content and a technically accessible website, for companies between Como, Milan and Lugano. SEO remains the foundation: we cover it on the SEO content page.
Perplexity accompanies its answers with references to the web pages consulted, which users can open to check. Being among those references depends on many factors and is not guaranteed: for a company in Como or Milan the useful work is making its pages clear, reliable and readable.
AI uses both: the knowledge acquired through training and, when available, up-to-date content retrieved from the web. Which one prevails depends on the assistant and the question. For businesses in Como, Cantù and Brianza it is worth looking after both the brand's lasting presence and the updating of pages.
AI answers can change because the text is generated each time and depends on the model, the wording, the context and the sources retrieved at that moment. For a company in Como or Cantù, a single test is not enough to understand how AI presents the brand.
AI crawlers are automated programs that read web pages on behalf of AI-based assistants and search engines. They can be recognised by the user agent in the server logs. In Cantù, in the province of Como, we analyse them together with the configuration of our clients' websites.
You should cover first the questions that come before a choice: what the company does, how to choose a supplier, what the cost depends on. These are the requests a customer in Como, Brianza or Milan puts to an AI. We build AIO content around them from our studio in Cantù.