Which prompts should you test to check visibility?

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Prompts

The right questions to put to AI

To check visibility it is worth testing the prompts for AI visibility closest to customers' requests: questions about services, comparisons between companies, requests for recommendations and questions tied to the territory, like those of someone searching in Como or Brianza.

Types

Which prompts to try

It is better to vary wording and intent: AI may answer similar questions differently.

Informational questions
What your service is and how it works
Requests for recommendations
Who can handle it in your area
Comparisons
Differences between alternatives in the sector
Local questions
Referring to Como, Milan or Lugano
Questions about the brand
What they say about the company by name
Tip

A method, not a single test

Each prompt should be noted with date, assistant used and answer obtained, so the test can be repeated in a comparable way. If you'd like a hand, our team in Cantù can set up the list of prompts with you, starting from your customers' questions. See also Aisk.

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Portfolio

Work by our team

Want to set up prompts for your sector?

Write to us from anywhere between Como, Milan and Lugano.

Services of interest

The first step is to make the company recognisable to AI: clear information on your website, services described consistently and a presence on reliable external sources. For a business in Cantù or Brianza this means explaining clearly who it is and what it does. Nobody can guarantee a citation.

It is best to correct the wrong information at the source: work out which pages or profiles may have generated it and make them clear, up to date and consistent. For a company in Como or Brianza this also applies to directories and local listings. Then repeat the check; for legal matters you need an adviser.

The comparison with competitors in AI is done by putting the same questions to several assistants and noting who is cited, how they are described and from which sources. For companies between Como, Brianza and Milan it should be done on your own territory and sector; the results are indications, not rankings.

Reviews and online reputation are public signals of how customers and partners describe the company, and AI may take them into account. For a business in Como, Cantù or Milan it is worth looking after them authentically, replying professionally and keeping them consistent with the information on your website.

For citation monitoring you repeat the same questions to AI assistants at regular intervals, noting dates, names cited and sources. This way a company in Como or Brianza sees how its presence changes, including in comparison with Milan and Lugano.

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