NewVisibility, an agency in Cantù in the province of Como, also works with companies in Milan and Brianza and interprets the atmosphere, materials and tone of each brand. Art direction translates these elements into images consistent with the brand's sensibility.
Fashion and design have highly recognisable visual codes.
AI images sit alongside material that has already been produced, for catalogues, social media and the website. The result stays within the brand's language, including for those operating between Milan, Como and Lugano.
Tell us about your style: we will listen from Cantù, near Como and Milan.
The quality control of an AI image checks adherence to the brief, consistency with the brand and the series, and attention to detail, with final client approval. In Cantù, in the province of Como, NewVisibility does this with an internal review before every delivery.
The art direction of an agency in Cantù combines communication experience, AI tools and an in-house team covering development, photo, video and marketing. NewVisibility, in the province of Como, has won CSSDA awards for some of its websites and serves companies in Como, Milan and Lugano.
To combine AI content and real photos without a clash, light, colours, cropping and post-production are aligned, so as to obtain a single consistent series. In Cantù, in the province of Como, the NewVisibility team produces photo, video and AI in the same studio.
To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.
The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.
