How do you create AI scenes and environments for products?

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From your product still life to a complete setting, without building a new set for every shot.

AI scenes for products start from a photo of the product or an already defined setting and generate a visual story that always keeps the same scene: same light, same colours, same details. From Cantù, in the province of Como, NewVisibility creates them for companies in Como, Brianza, Milan and Canton Ticino, with art direction behind every piece of content.

AI scenes

What holds a scene together

A living room with a table, a rug and a wall with a specific finish must look identical in the wide shot, in the video and in the detail. These are the elements we work on.

Product
Shapes, materials and finishes faithfully reproduced
Setting
Living room, showroom or other space defined with the brand
Light and colours
Consistent from one piece of content to the next
Formats
Wide shot, video and detail of the same scene
Art direction

One scene, many pieces of content

AI is a tool guided by communication experience and by the language of each sector, not an automatic experiment. Our in-house team, with photo, video and marketing skills, checks every scene. If a traditional set is better for your product, there is the photo service; for filmed footage, see the Video page.

Tell us about your product
Portfolio

Our work with AI

Would you like to see your product in an AI scene?

Tell us about the product and the setting you have in mind: we will reply from our studio in Cantù.

Services of interest

To generate an AI scene from a still life you start from the product photo, define the setting together with the brand and generate the scene while keeping shapes, materials and finishes. NewVisibility oversees the work from Cantù, in the province of Como, with in-house art direction for companies in Como and Brianza.

To faithfully reproduce a product's shapes, materials and finishes you start from the real product and check every result against the original, correcting the details that do not match. NewVisibility works this way from Cantù, near Como, with art direction, for companies in Como, Brianza and Milan.

To create an AI environment such as a living room or a showroom without building a set, furnishings, colours, light and atmosphere are defined with the brand, then the environment is generated and found identical in every piece of content. NewVisibility does this from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

To show the same product in several settings the product stays fixed while environment, light and atmosphere change according to the audience of each channel. NewVisibility adapts the scenes from Cantù, in the province of Como, for companies in Como, Brianza and Milan, keeping them consistent with the brand identity.

To get wide shots, video and details of the same scene the environment is generated and then shot from different points of view, keeping the same light, the same colours and the same details. NewVisibility works from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

To use AI scenes in catalogues and brochures you define an environment consistent with the brand and generate the products in that context, without building a set for every page. NewVisibility works from Cantù, in the province of Como, with companies in Como, Brianza and Milan.

To check that the generated product matches the real one it is compared with the original photos and samples, checking shapes, materials and finishes before approval. NewVisibility carries out this check from Cantù, in the province of Como, for companies in Como, Brianza, Milan and Canton Ticino.

Furniture and design companies in Brianza can use AI scenes to show a product in different settings without building a new set for every shot, keeping the brand's light, colours and finishes. NewVisibility produces them from Cantù, in the province of Como, for those working between Brianza, Como and Milan.

To present a product that is not yet produced or is a prototype you start from drawings, renders or photos of the prototype and generate a scene in which the product appears in its context of use. NewVisibility does this from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

A furniture company in Brianza can choose NewVisibility for AI scenes because it has an in-house team in Cantù, in the province of Como, covering photo, video, development and marketing, and uses AI with precise art direction. It works with companies in Brianza, Como, Milan and Canton Ticino.

A company can generate with AI product images, scenes and environments, videos and creative or surreal visuals for its website, social media and campaigns. NewVisibility chooses the format based on the brand's goal, from Cantù (Como), for companies in Brianza, Milan and Canton Ticino.

An AI image is faithful to the brand identity when colours, style, light and details are defined before generation. In Cantù, in the province of Como, the NewVisibility team turns the brand into working rules and assesses every result before presenting it.

To keep the same scene across several AI clips a reference environment is built and reused, checking light, colours and details. In Cantù, in the province of Como, we work this way for companies in Como, Brianza and Milan, without setting up a new set for every shot.

For a new collection you start again from the scene already defined, with the same light, colours and details, and replace the product, without building a new set for every shot. NewVisibility, in Cantù in the province of Como, works this way for companies in Como, Brianza and Milan.

A quote for AI content includes concept and art direction, content production, refinement and delivery. NewVisibility, in Cantù in the province of Como, breaks them down into readable items for companies in Como, Brianza and Milan; the exact ones are defined after the brief, because they change from project to project.

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