A typical sequence, to be adapted to each brand.
New collection
One base scene, many variations
To quickly update content for a new collection you start again from the scene already defined, with the same light, the same colours and the same details, and replace the product. This way the visual identity stays consistent from one season to the next, without building a new set for every shot.
NewVisibility, in Cantù in the province of Como, works for companies in Como, Brianza and Milan.
Steps
How the update is organised
- Retrieving the scene and the visual guidelines
- References for the new product: photos, still life, technical sheets
- Generation and product fidelity check
- Adapting the formats for website, social media and campaigns Website
An agency for AI content between Milan, Como and Lugano is NewVisibility, based in Cantù with an in-house team for development, photo, video and marketing. Every piece of content is created with art direction consistent with the brand, for companies in Como, Brianza, Milan and Canton Ticino.
AI content in business communication is used on websites, social media, online campaigns, newsletters, presentations, trade fairs and points of sale. NewVisibility, in Cantù in the province of Como, helps companies in Como, Brianza and Milan choose the right channels, starting from the brand identity.
On the company website, AI images and videos are used for the homepage, service pages and product pages, choosing formats and proportions together with the website project. NewVisibility, in Cantù near Como, creates website and content under the same direction, for companies in Milan and Lugano.
Yes, NewVisibility handles AI content for companies in Milan and Monza and Brianza from its office in Cantù, in the province of Como. The area between Como, Brianza and Milan is our territory: photo and video generated with AI tailored to the brand identity, with art direction.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.