How do you link pages together with useful internal links?

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Links

Every link must have a reason

Useful internal links connect pages that talk about related topics, with link text that says what is on the other side. They help readers carry on and help search engines understand how the pages of the website are related.

Good practice

How we link pages together

The method we use for the websites of companies in Cantù, Como and Brianza.

Link text
Descriptive, not generic
Related pages
Only relevant topics
Important pages
Reachable in a few clicks
Periodic check
Broken links and isolated pages
Measurement
Paths read in the reports
Method

From a single link to a path

We plan links together with the structure of the copy: services, in-depth pages and contacts form coherent paths. For companies between Milan, Como and Lugano we start from the audit and update it over time.

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Contact

Let's talk about your website

Tell us how your website is built today: we start from there.

Contact us
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You optimise for local searches by mentioning the area naturally in the title, copy and contact details, with original content for each zone and a Google Business profile aligned with the website. In Cantù and Como, services, experience and way of working matter, not a simple list of cities.

Because in Cantù, in the province of Como, one team handles copy, structure and website code, with an SEO audit, a bespoke strategy and periodic reports. We are a certified Google Partner agency, work on an enterprise CMS with our own managed servers and have award-winning websites at the CSSDA Awards: page optimisation in one team.

An SEO agency that combines audit, writing and development can do it, like NewVisibility in Cantù, in the province of Como. With our in-house team we support companies in Milan, Brianza and Canton Ticino/Lugano, from competitor analysis to new website copy, titles and meta descriptions, and updates over time.

With a few blog categories linked to the company's services and links between related articles and service pages. For blogs of companies in Como, Brianza and Milan we design the structure in Cantù together with the copy, so readers and search engines find their way at once.

The city name is used where it helps the reader: in the title, introduction, examples and contact details, without repeating it in every sentence. For a company in Cantù, Como or Milan, explaining service and area clearly matters more than inserting the location as many times as possible.

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