The process doesn't change if the company is in Milan, Como or Lugano: what changes is the sector and the audience.
How we work
From reading the website to the new copy
- SEO audit of the website and competitor analysis
- Keywords and page structure
- Optimised copy, titles and meta descriptions
- Publishing and updates over time
A single point of contact
Multilingual copy and development together
If the website is multilingual or needs rebuilding, the copy is coordinated with development. Read the Website page.
A service page that ranks starts from a real keyword and answers searchers straight away: what you offer, for whom and where. In Cantù and Como the structure includes a clear title, sections with subheadings, concrete benefits, working method and a visible call to action, with no inflated copy.
A good category page contains a clear title, an original introduction, products in a logical order and links to nearby categories. For online shops in Como and Brianza it is often the page that captures the broadest searches, so it must be treated like a service page.
You write unique product pages starting from the product's real features and how customers search for it, without copying suppliers' texts. For online shops in Como, Brianza and Milan we define a writing template for each product family and take care of title, description, features and image alt text.
You assign keywords with a keyword map: each page has one main keyword, supported by related terms and the search intent. We build the map in Cantù, near Como, for company websites in Brianza, Milan and Canton Ticino.
B2B SEO copy is written by gathering information from the technical experts and turning it into precise but clear pages, aimed at those who make the purchasing decision. We work this way from Cantù with industrial companies in Como, Brianza and Milan.